Budgets, branding, video and planning for criminal defense firms that want steady growth from their marketing.
Published by SBD Marketing, a San Francisco Bay Area marketing company that works only with criminal defense law firms, one firm per city.
Browse the articlesPlanning and growth guidance for defense practices.
A practical approach to personal branding for criminal defense lawyers: a clear focus, consistent headshots, honest bios and a few well-kept profiles.
Read the articleA simple quarterly format for reviewing a defense firm's marketing spend: numbers to gather, cost per signed case, fixed versus flexible costs and decisions.
Read the articleA practical way for criminal defense firms to record where every signed case came from, so budget and growth decisions rest on data instead of memory.
Read the articleHow a new criminal defense firm can order its first-year marketing spend across website, SEO, ads and directories, and judge it all by signed cases.
Read the articleEach article is written for defense lawyers who want more of the right calls from search, maps and AI assistants.
The Growth Playbooks cover the business side of marketing a defense practice: what to spend, where to spend it, how to build a brand clients remember and how to plan content across the year.
SBD Marketing works only with criminal defense firms. It builds websites for defense practices, handles SEO for the charges a firm defends, works on visibility in AI search tools such as ChatGPT, Gemini and Perplexity, and runs SEO audits. Reach the team at info@sbdmarketing.agency.
This is one of several SBD Marketing libraries. You can browse the full network of criminal defense marketing guides, including 28 topic sites and the other libraries.